Retailing Issues Letter
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Overview
Top executives in leading companies and outstanding professors write the articles appearing in the Retailing Issues Letter, a quarterly essay published by the Center for Retailing Studies at Texas A&M University. The purpose is to stimulate thoughtful discussion and new insights on subjects that are important to a broad retailing audience. Our worldwide mailing list of 15,000 readers includes executives, retailers, professors, and journalists. The Letter is distributed free of charge.
The Retailing Issues Letter is a publication of the Center for Retailing Studies.
The views expressed in each Retailing Issues Letter are those of the author, and the author is solely responsible for the accuracy of the content. The article does not necessarily reflect the views of its publishers.
Recent Publications
2011
2011 Retailing Summit Review - A comprehensive summary of the annual conference
2009
“Protecting the Brand 360” by Becky Powell Schwartz (Vol. 20, No. 1)
2008
"Why Aren't You Hiring People Who Love What They Do?" by Terry Kabachnick (Vol. 19, No. 2)
"Serving Unfair Customers" by Dr. Leonard L. Berry, Ph.D., and Kathleen Sieders, Ph.D. (Vol. 19, No. 1)
2007
"Reaching Gen Y on Both Sides of the Cash Register" by Rick Garlick, Ph.D., and Kyle Langley, Ph.D. (Vol. 18, No. 2)
"Crossing the Great Channel Divide" by Larry Kelley and Kyle Allen, with a special section by Dr. Venky Shankar (Vol. 18, No. 1
For older publications, or requests to reprint, contact 979-845-0325.
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