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News & Events
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Retailing Research Faculty
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Dr. Leonard Berry
Distinguished Professor
M.B. Zale Chair in Retailing
Expertise:
Services marketing in retail and healthcare
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Cheryl Holland Bridges
Director of the Center for Retailing Studies and Executive Professor
Expertise:
Retail merchandising, buying and product development
Biography
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Dr. Allan Chen
Associate Professor and Mays Research Fellow
Expertise:
Behavioral Decision Theory, customer information processing, cross-cultural differences in customer decision making
Biography
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Dr. Kelly Haws
Assistant Professor of Marketing
Expertise:
Consumer behavior, consumer self-control, behavioral pricing
Biography
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Dr. Venky Shankar
Coleman Chair in Marketing
Expertise:
Radical innovations, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions
Biography
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Dr. Alina Sorescu
Associate Professor of Marketing and Mays Research Fellow
Expertise:
Radical innovations, product portfolio decisions, branding, acquisitions and alliances, and measuring the financial value of marketing actions
Biography
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Dr. Rajan Varadarajan
Distinguished Professor of Marketing, Ford Chair in Marketing and E-Commerce, Department Head
Expertise:
Marketing strategy, sustainability, competitive advantage, e-commerce, global competitive strategy and innovation
Biography
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Dr. Manjit Yadav
Professor of Marketing, Macy's Foundation Chair
Expertise:
Marketing strategy in electronic environments, particularly issues related to innovation and technological change
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