Mays Retailing Research Publications

Dr. Venky Shankar serves as the CRS Research Director leading the Center's efforts to create and disseminate new knowledge.

By assembling and analyzing real data from retailers, manufacturers, and service providers, the Center for Retailing Studies positions itself as the “go to” resource for all retail related inquiries.

Retailing research conducted at Texas A&M University is relevant, timely and actionable.  

It addresses and proposes solutions to challenges facing retailers today.  It also offers important insight into the future issues that progressive retailers need to be thinking about. 

Below are recent articles from our faculty*.

"When Less is More: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts." Chen. 

"The Impact of Geographic Proximity on What to Buy, How to Buy, and Where to Buy: Evidence from High-Tech Durable Goods Market." Janakiraman.
*This paper was sponsored by a Center for Retailing Studies Research Grant.

"Communication and Promotion Decisions in Retailing", Shankar.  

"Interactive Technologies & Retailing Strategies: A Review, Conceptual Framework & Future Research Directions." Varadarajan & Yadav.

"Marketing Strategy in an Internet-Enabled Environment: A Retrospective on the First Ten Years of JIM and a Prospective on the Next Ten Years." Varadarajan & Yadav.

"Making Price Match Guarantee seem like the Best Value", Haws. 

"Staying Ahead: Innovations in Retail Business Models", Sorescu & Bridges.  

Interested in more?

Search over 3,500 research items in our Mays Faculty Research Database.

 *Academic articles often have multiple contributors.  Only Texas A&M authors are listed above.  Download articles for full citation.